Everything needed to reference Carticipate.
Use the official logo lockups, icon, color palette, and powered-by badge below. These assets follow the same visual language as the live product and are set up for lightweight web use.
Prefer SVG for web and product surfaces. Use PNG only when a raster asset is required.
Logo Downloads
Choose the full lockup when the brand name should be visible. Use the standalone icon in tighter spaces like favicons, app shortcuts, or compact partner placements.
Icon only
Standalone car mark extracted from the primary logo for small-format use.
Color Palette
These are the primary UI and brand colors currently used across the public-facing Carticipate experience.
Navy
Primary logo, headings, and CTA surfaces.
#1A2B5C
Slate
Support text and secondary brand accents.
#6B7D8D
Sky
Soft background panels and atmospheric fills.
#C5E2F6
Sky Light
Page backgrounds and subtle surfaces.
#E8F4FD
Green Bright
Positive state and success emphasis.
#34B364
Red
Alerts, stop states, and critical markers.
#D94F4F
Usage Guidelines
Keep usage simple and consistent so the mark stays legible across product, partner, and press contexts.
Prefer the full logo first
Use the horizontal lockup whenever there is enough room for the wordmark. It is the most recognizable brand presentation.
Use the icon in compact placements
Reserve the icon-only mark for favicons, app icons, avatars, and partner surfaces where the full name would be too small.
Maintain clear space
Leave breathing room around the logo equal to at least the height of one traffic-light dot so the mark does not feel crowded.
Do not distort or recolor
Avoid stretching, rotating, adding effects, or swapping the core brand colors. Use the supplied files as-is.
Powered-By Badge
Use this badge when Carticipate powers a feature, integration, partner experience, or embedded workflow.
The badge is designed for light backgrounds and compact horizontal placements. It keeps the brand visible without taking over the host interface.
Use at its native colors for product pages, landing pages, and partner footers.
Keep the badge intact rather than separating the label from the logo.